These pieces of work were design for a D&AD live brief to create packaging for Quaker’s new
‘Chilled Creamy Oats’ product for young women aged 25 to 35, looking for a truly delicious healthy snack focusing on communicating great taste without being an indulgent dessert.
The brief stated that we could use the 'Oats so simple' brand or create a new brand, which i chose to do. I brand my creamy oats 'QUOATS' which i thought was a light different look on the brand, where I have quoats about each different fruit going around the pot, whihc i felt would draw women in, being a very different take on this sort of brand with a modern, light look which will stand out on the shelf.
‘Chilled Creamy Oats’ product for young women aged 25 to 35, looking for a truly delicious healthy snack focusing on communicating great taste without being an indulgent dessert.
The brief stated that we could use the 'Oats so simple' brand or create a new brand, which i chose to do. I brand my creamy oats 'QUOATS' which i thought was a light different look on the brand, where I have quoats about each different fruit going around the pot, whihc i felt would draw women in, being a very different take on this sort of brand with a modern, light look which will stand out on the shelf.
When is the deadline for this project?
ReplyDelete