This is a recent piece design I worked on in corporation with a photographer for a campaign competition against fur in the fashion industry. The theme this year was rabbits! My idea was based around role reversal in the quotation 'wear your fur not his' which I feel is protraid quiet well in the final outcome. The piece is a parody to famous athena poster 'Le'efant' Spencer Rowell ( Man and Child) To replicate your love for animal yet so brutally you will wear them , taking a natural look and idea wear your own not his.
I wanted the image to look as natural and untouched as possible and wanted to present it like it was an advertisement in a fashion magazine, being aimed towards a fashion market, so i kept the image full page with a light,simple, yet subtle sans serif typeface for the quote, drawing you into the image.
I wanted the image to look as natural and untouched as possible and wanted to present it like it was an advertisement in a fashion magazine, being aimed towards a fashion market, so i kept the image full page with a light,simple, yet subtle sans serif typeface for the quote, drawing you into the image.
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